How to market your bakery pop-up!
Alright, it's go time you’ve got a pop-up booked and you’ve got your menu set so now you need to get some customers to come through that door to buy your delicious treats! If you want to attract customers and show off your delicious baked goods, you need to market it like a pro. Don't worry, it's not as daunting as it sounds. Here are some fun tips to get you started:
Add a little "oomph" to your menu
Want to create some buzz and excitement around your pop-up? Offer a special item on your menu! It could be a funky flavor or a limited-edition treat that will only be available for a limited time. People love trying new things, so give them something unique and special to try out.
Get social media savvy
If you want to spread the word about your pop-up, you need to use social media to your advantage. Post about your event every day leading up to it ( Yes… I said every day), with mouth-watering pictures of your baked goods, updates on your menu, and all the juicy details. Use relevant hashtags, tag local businesses and influencers, and get creative with your posts!
Show off your baking skills
Who doesn't love a sneak peek behind the scenes? Share some photos or videos of you baking, decorating, and packaging up your goodies. It'll give your audience a taste of your baking skills and show them the hard work you put into every treat.
Team up with the community
Don't be afraid to reach out to local resources to help promote your event. Contact newspapers, local radio stations and bloggers to see if they're interested in featuring your pop-up. You can even post flyers around town in coffee shops and community centers. Getting your name out there is the key to helping your business grow!
In a nutshell, marketing your home bakery pop-up should be fun and exciting! By adding a special item to your menu, getting social media savvy, showing off your baking skills, and teaming up with the community, you'll be a marketing pro in no time. Now get out there and let everyone know about your delicious treats! And as always….
Happy Baking !
~ Kaitlyn